Aditya Birla - Mutual fund financial institution

Meeting the unique financial needs of customers.

Aditya Birla Mutual Fund is a leading provider of loans, investments, insurance, and payments to customers.

1M+

Website Visitors Per Month

10M

Mutual Fund Beneficiaries (Across India)

10K+

Mutual Fund Investors Per Month

Collaboration

We provided Aditya Birla Mutual Fund with Web Development and Mobile App Development services along with an efficient UI/UX Design to establish their business firmly in the financial industry.

Challenges

Despite being known for their ethics and professional values, they were unable to make a positive impact in the industry. This is because they had a very unattractive website that did not offer a positive user experience to visitors. This resulted in lesser conversions, and the average time spent on the website.

Aditya Birla was looking for the right direction to come up with a website that could reflect their Brand message and resonate with their offerings.

Our Approach

Services We Provided

UI/UX Design | Software Development

www.adityabirlacapital.com

We formed a dedicated team to handle this situation considering all the aspects and possibilities. We worked out a plan that could provide an enriched customer experience and improve the user engagement.

In the process of sorting out the issue, we prioritized enhancing the visual appeal. We focussed on Web Development and Mobile App Development with integrated APIs, and also made it more user friendly to visitors with our elegant UI/UX Design. Handling of the UX Wireframe went in parallel. The tech stack for software development uses React Js (for front-end), Node Js (for back-end) & MongoDB (as the Database) for both speed and security. Aditya Birla Mutual Fund achieved an enhanced User Experience and higher User Engagement with more visitors spending time on their website. Finally, there was a remarkable achievement with 10K+ Mutual Fund Investors Per Month, 10M Mutual Fund Beneficiaries (Across India) and 1M+ Website Visitors Per Month.